How Is an Email Drop Event Generated?

Learn when MoEngage generates email drop events during campaign delivery, including unsubscribe, spam, bounce, and missing email address cases.

Explanation

Email Drop event, which occurs during the Email campaign delivery, is generated under the following scenarios based on your actions and attributes:

1. When user attribute unsubscribe, spam and bounce is true.
2. When a user’s email address is missing or lacking a valid email attribute.

• Implementing the Email Drop event in the flow by MoEngage has significantly increased the Email Drop event count.
• The Email Drop event is an internal event specific to MoEngage.