Why Do Periodic Child Campaigns Have Higher Stat Counts Compared to Periodic Parent Campaigns?

Periodic parent campaigns in MoEngage may show lower stats than child campaigns when variations are removed. Learn how metric aggregation works here.

Problem

There are lower impressions or clicks (stats) on the periodic parent campaigns compared to periodic child campaigns.

Explanation

• The product expects the periodic parent campaign metrics to be similar to the combined counts of all the periodic child campaigns.
• However, the periodic parent campaign sometimes has a lower count due to the removal of existing variations.

Example

• For instance, when a campaign is set to send daily, and variations are added and removed on specific days, the periodic child campaigns created during those days will display the variations.
• However, the periodic parent campaign will not display or record stats for the variations that have been removed on those specific days.